BMW And SALEWA Partner On Electric Mobility

by Lawana Perkins | Posted on Wednesday, April 6th, 2016

BMW and the mountain sports specialist SALEWA will continue to collaborate and pool their expertise also for the summer season 2016 – sustainable mobility and a perfect outdoor experience.

BMW And SALEWA Partner

The cooperative partnership has already existed since 2014 and offers the perfect combination of innovative technology, sporty driving dynamics and a fascination for mountain sports.

New to the cooperation is the BMW 225xe iPerformance Active Tourer, which combines sustainable electric mobility with a high level of functionality and dynamics.

“Together, we wish to create unforgettable moments for outdoor enthusiasts, because these are emotional experiences that characterise a brand in the eyes of customers and render it uniquely distinctive,” emphasises Jörg Reimann, head of International Brand Experience. “Thanks to the generous amount of space they offer, our vehicles from the BMW 2 Series range – the BMW 2 Series Active Tourer, the BMW 2 Series Gran Tourer and the new BMW 2 Series Active Tourer as plug-in hybrid – are excellently suited to an outdoor-oriented target group that is also addressed by SALEWA.”

The BMW 225xe iPerformance Active Tourer featuring a plug-in hybrid drive system combines BMW EfficientDynamics with comfort, driving fun and electric four-wheel drive technology, a high degree of variability and spaciousness in one single compact vehicle. It provides for locally emission-free driving without forgoing typical BMW driving pleasure, combining an electric driving experience and a long range with functionality and everyday suitability.

As a result, the BMW 225xe iPerformance Active Tourer is the perfect companion for a lasting experience in the free nature of the Alps. Moreover, environmental responsibility is also becoming increasingly important for mountain sports.

The new SALEWA campaign “get vertical” aims to inspire and invite like-minded alpinists to leave their own “comfort zones” and join forces in rising to alpine challenges. The competition entitled “Base Camp Experiences” starts on 01 April 2016 at and will make an incredible experience possible.

Those taking part in the competition can submit an application for an alpine adventure, the so-called “Base Camp Experiences” in the Alpine region by 30 April 2016. Furthermore, all registered participants have the chance of winning an additional prize – a three-day driving experience in a model of the BMW 2 Series in the Zillertal Alps in Austria, including overnight stay in a four-star hotel.

Individual mobility is a crucial factor for fascinating outdoor experiences, as is the correct equipment. The BMW 2 Series Active Tourer offers not only a generous amount of storage space for sports equipment, but also combines a dynamic design with a high level of functionality and variability. Innovative features from BMW ConnectedDrive such as the Concierge Service or Real Time Traffic Information and the manifold possibilities of individualization render it the perfect companion on the way to the mountain sports adventure. Moreover, the BMW 2 Series Gran Tourer convinces with a generous amount of space as well as versatility and flexibility. Depending on the equipment level, it offers up to seven seats and plenty of storage space for everything a rope team needs to take on a mountaineering trip.


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