BMW’s Electrified Models Exceeding Sales Expectations

by Lawana Perkins | Posted on Saturday, August 13th, 2016

BMW’s electrified models continue to exceed expectations, especially in Europe. While four percent of all BMW sales in Western Europe in July were electrified vehicles, that percentage increases significantly in markets where innovative electric mobility is supported through financial and infrastructure measures.


For example, in the Netherlands, 43% of BMW 3 Series registrations are for the plug-in hybrid BMW 330e model and 26% of 2 Series Active Tourer registrations are for the BMW 225xe.

In Scandinavia, those figures are even higher, with the plug-in hybrid versions accounting for 45% of all BMW 3 Series sales and 55% of all BMW 2 Series Active Tourer sales.

July also saw the first deliveries of the new BMW i3 94A, which offers 50% increased battery capacity and therefore significantly increased range. Orders for the new BMW i3 exceed 7,000 while sales of the BMW i3 in July are up 33.7%, with a total of 2,358 delivered globally in the month.

BMW Group achieved a new July sales record with a total of 180,080 vehicles delivered to customers around the world, an increase of 4.0% on the same month last year. Coming off the back of a record first half-year, this solid start to the third quarter sees year-to-date sales climb 5.5% with 1,343,217 vehicles delivered worldwide.

July saw 153,392 (+4.0%) BMW brand vehicles delivered to customers, more than ever before in the month. This brings year-to-date sales for the brand to 1,139,947, an increase of 5.6% compared with the first seven months of last year.

Many BMW models have achieved considerable sales growth in the year-to-date including the BMW 2 Series (113,233 / +43.6%), the BMW X1 (111,639 / +69.6%), the BMW X3 (88,442 / +15.5%) and BMW X4 (34,464 / +6.9%). Well over 30,000 new BMW 7 Series models have been delivered to customers so far this year, with sales up 40% compared with the same period last year. As availability of all variants continues to increase, monthly sales of the brand’s flagship vehicle more than doubled year-on-year with 5,025 delivered to customers in July.

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