Daimler Aims To Have A Carbon-Neutral Fleet By 2039; Plug-Ins To Make More Than 50% Of Its Car Sales By 2030

by Lawana Perkins | Posted on Saturday, May 18th, 2019

Daimler AG is pushing ahead with the transformation to emission-free mobility. Sustainability is one of the key elements of Daimler’s corporate strategy and at the same time a benchmark for corporate success.

Daimler-Ambition-2039

The future Chairman of the Board of Management of Daimler AG, Ola Källenius, who is currently still responsible for Group Research & Mercedes-Benz Cars Development as a member of the Board of Management at Daimler AG, presented the targets for the car division under the heading “Ambition2039” at a press event.

Below you will find the speech abstract of Ola Källenius.

First Move the World” – that’s our purpose at Mercedes-Benz Cars. That’s the deeper meaning of our work, what drives us, our “why”. “First Move the World” means going for more than just immediate objectives. This inner unrest for what’s next is part of our company’s DNA. Therefore, it’s also a cornerstone of the new sustainable business strategy we are currently working on. Although this strategy has several dimensions, one of the defining issues is how we address our CO2 footprint.

We want to offer our customers a carbon-neutral driving experience

Today in Oslo, at the press test drive of our Mercedes-Benz EQC, we are introducing the first of an entire generation of electric Mercedes models. By 2030 we aim to have electric models make up more than half of our car sales – that includes all-electric cars and plug-in hybrids. We will continue to offer our customers performance and luxury from Mercedes. At the same time we want to significantly reduce CO2 emissions per vehicle.

In addition to cars, we’re also electrifying our vans, trucks and buses. And the modular development enables the rapid transfer of technology between our divisions. Our current focus is on battery-electric mobility. But there’s also room and need to continue to work on other solutions, for example, the fuel cell or eFuels. Our GLC F-CELL is one proof point.

We strive for carbon-neutral production

Our Factory 56 is the blueprint: This new addition to our Sindelfingen plant uses renewable energy and will be CO2-neutral from the start. Next, all of our European plants will follow by 2022. Our new production site in Jawor, Poland, shows how sustainability and cost efficiency go together: Not only does wind power make production greener, it also makes it more economical at this site than possible with conventional power.

We inspire our customers for carbon-neutral mobility and enable access to emission free driving

Electricity in the life cycle of an electric car is – in some regions – a very significant source of CO2 depending on how it’s generated. We want to inspire our customers to charge their green vehicles with green energy. With Mercedes Me Charge, for example, we enable drivers to conveniently charge their cars at various public charging stations in Europe, wherever possible with energy from renewable sources. Carbon-neutral energy and a comprehensive infrastructure are indispensable for this system change. And we are open to a discussion on effective CO2 pricing as well as incentives for low/ no carbon technology – preferably on a global scale.


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