Subaru Breaks All-Time Sales Record Well Before Year End
In case you needed a reminder, Subaru is hot. The Japanese all-wheel-drive specialist is doing so well that it broke its 12-month sales record in just 11 months. That’s great, but even more impressive is that this is the company’s seventh successive record-breaking year and its eighth year of overall growth.
Through November, the bulk of Subaru’s sales came from its strong crossover lineup – the Forester,Outback, and XV Crosstrek accounted for 350,000 of the company’s 513,000-plus sales. As for theImpreza, Legacy, and high-performance WRX/STI, there were also “significant year-to-date increases,” according the company’s official release.
You can expect a full report on not only Subaru’s November and year-to-date numbers, but the entire industry’s sales figures, in our latest installment of By The Numbers.
Stay tuned.Sales in 2015 have been driven by the Forester, Outback and Crosstrek carlines. Combined, the three crossover vehicles now retail over 350,000 units per year. Subaru sedans; Legacy, Impreza and WRX/STI, have also seen significant year-to-date increases.
Thomas J. Doll, president and chief operating officer, Subaru of America, Inc. said; “We are delighted to be celebrating yet another record. Our continued growth is built on strong products and outstanding retailers providing a great customer experience. We thank all of our retailers for their continued commitment in making these record-breaking sales possible. Given consumer demand for our products, we expect a strong close of 2015.”