Volvo Buys Out Polestar Performance AB

by Heather Platt | Posted on Wednesday, July 15th, 2015

Every European automaker worth its newton-metres needs a performance arm. Audi has Quattro. Mercedes has AMG. BMW has M GmbH. Jaguar Land Rover has its new Special Vehicle Operations division. And Volvo has Polestar… right? Well, it does now. Or part of it, anyway.


The two Swedish outfits have announced a new deal that will see Volvo take over Polestar Performance AB, the tuning half of the business. As a result, we can now expect even more Polestar versions of Volvo models, including performance-oriented hybrids. According to the statement below, Polestar is starting work on “twin engine” powertrains – Swedish for plug-in hybrids, of which Volvo claims to be the largest manufacturer in Europe.

Volvo and Polestar have been in bed together since 1996 the latter fielding entries on the former’s behalf in touring car racing series around the world; from the Scandinavian Touring Car Championship to Australia’s V8 Supercars. And often to victorious effect. In recent years the two began collaborating as well on performance variants of Volvo’s commercially available, street-legal production models, like the V60 Polestar pictured here. Today’s acquisition the performance operations under Volvo’s own roof, and leaves the Polestar racing division to focus on motorsport competition.

“We are extremely satisfied with the way the performance business with Volvo has developed. But we are a racing team first and foremost. This is an opportunity to return our full attention to our core business – to develop and race Volvo cars,” said Christian Dahl. “Driving a Volvo Polestar is a special experience,” added Volvo CEO Håkan Samuelsson. “We have decided to bring this experience to more Volvo drivers, placing the full resources of Volvo behind the development of Polestar as the model name for our high performance cars.”

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