Lexus Serves Up The Sriracha IS: Making A Hot Car Spicy

by Lawana Perkins | Posted on Wednesday, November 30th, 2016

To celebrate the launch of the 2017 Lexus IS sports sedan, Lexus created a bolder, spicier customized version of the original: the Lexus Sriracha IS. By joining forces with the authentic, beloved sauce made by Huy Fong Foods, Lexus turns up the heat with custom auto detailing, foodie finishes and an arsenal of Sriracha within easy reach for emergency situations.

Lexus

The specially modified vehicle will be on display at The Los Angeles Auto Show from Nov. 18–27 at the Los Angeles Convention Center.

“The new Lexus IS is so hot, we decided to make it Sriracha hot, with all the custom details every Sriracha fan will appreciate,” said Brian Smith, Lexus vice president of marketing.

“I feel so humbled to see my Lexus and Sriracha friends’ love for my hot sauce,” said David Tran, CEO and founder of Huy Fong Foods. “The Lexus Sriracha IS is really the perfect mix for a ‘hot’ and ‘spicy car’ – just the way I like it.”

To bring the concept to life, Lexus commissioned the elite crew at West Coast Customs. Lexus also created a light-hearted video for fans to enjoy. “Sriracha In Everything” highlights the vehicle’s custom details and how Sriracha makes everything hotter.

The special features of Sriracha IS:

Official Sriracha IS Paint Job 

Lexus experimented with a range of mixtures and methods—including adding Sriracha sauce to the paint itself—to create the Sriracha Red color, complete with flecks of chili-like flakes. The custom paint job was designed to mimic Sriracha sauce inside the bottle and topped with a clear coating.

Sriracha-Injected Steering Wheel

A Sriracha-like liquid was cast in resin, then formed into a Lexus steering wheel, complete with a warning for “Hot Handling.”

Sriracha Temperature Settings

The settings for the seat warmers and AC/heating system have been upgraded to go from cool to Sriracha hot.

Sriracha Driving Mode

Sriracha mode tunes the powertrain for faster gear changes and more dynamic throttle mapping.

Handcrafted Seats

Plush leather seats are hand-embroidered with the Huy Fong rooster logo, the Sriracha IS logo and green accents.

Sriracha IS Badging

Custom badging on the side, rear and door wells identify this model, while illuminated callouts under the passenger and driver’s doors add a level of exclusivity.

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